JOURNAL OF CONSUMER AFFAIRS

The Journal of Consumer Affairs (JCA), founded in 1967 by the American Council on Consumer Interests, is the premier journal devoted to peer-reviewed, multidisciplinary research on the interests of consumers in the marketplace. JCA publishes high quality research on consumer behavior, consumer and household decision making, and the implications of private business practices and government policies for consumers’ wellbeing. Consistent with the journal’s affiliation with the American Council on Consumer Interests (ACCI) and its origins in the consumer movement, research published in the journal focuses on protecting consumers’ interests and is addressed from the consumers’ point of view.