APPLIED RHEOLOGY

Applied Rheology covers the science of the deformation and flow of soft matter, with special interest in experimental and computational advances in the characterization and understanding of complex fluids, including their nonequilibrium dynamic and structural behaviors. The journal offers insight into both phenomenological and molecular theories, instrumentation, the study of diverse materials (such as polymers, rubber, paint, glass, foods, biological materials) and a wide range of practical applications. We are inviting the contribution of manuscripts that present new techniques or give an overview of existing experimental, computational or theoretical methods in the field of applied rheology. The contributions should be at a review level with a strong tie to present or future applications as well as understandable to the non-researcher. Applied Rheology also serves as the newsletter for several rheological societies worldwide.